Alloy Publishers Can Join Apple News
Alloy Publishers Can Join Apple News
Apple has worked hard to make iAd a significant source of revenue for the company. Part of her strategy is to do the online news industry exactly what she did to the music industry with iTunes.
Steps to monetize as an Apple News Publisher
Log in to the Apple Developer Program
Enable iTunes content with your developer ID
Choose how you want to publish: RSS or Apple News
Choose the type of article creation
Submit example content
Make money with Apple iAd
What is Apple News?
If you publish content that can be considered news, you should already be familiar with Google News. There’s a detailed guide to Google News, how to access it, and why you should really do it. If you can, then.
In autumn 2015, Apple introduced its news app as part of iOS 9. It was introduced for most iPhone and iPad users and Apple says around 40 million of them use it.
This publishing platform aims to provide iOS users with personalized news and content, combining the appearance of the source brand with the elegant Apple design. Obviously, the monetization engine is Apple’s own iAd, which has been used primarily by iOS app developers to monetize apps.
The news about Apple News
Apple quietly ended the beta phase and opened the gates for all publishers. The news publisher platform in the Apple News format is now open to all. Yes, you too, and it’s free to join.
So before we tell you how to get your posts in this feed and in front of 80 million eyes (that’s 40 million pairs, if you ask yourself), let’s talk about whether you should bother, time and effort to invest.
The good, the bad and the potential
Google has done it with YouTube, Facebook has recently introduced Instant Articles and Amazon has brought its power in the book market with eBooks and self-publishing in the digital world. No wonder then that Apple, like everyone else in the field, wants to get in the car and keep content close to the company’s brand.
However, some of the premium publishers who took advantage of the Apple news format and the Apple platform at an early stage did not shy away from their disappointment with the system. Some publishers also reported poor fill rates with iAd on News.
Since then, Apple has introduced a new Analytics dashboard for publishers. However, it is clear that some public awareness is needed to get users to opt for the Apple News.
(Use Apple News or Ronda Rousey will beat you!)
Should I get to the Apple News train early and get in now? The answer to this question depends heavily on your mobile publishing strategy, your content niche, and the devices of your target audience.
It is important to note that you are unlucky if your content is not in English. Unlike Google, Apple is all about the English-speaking citizens of the world, at least for now.
Access the Apple News Feed – what you need to do and have
To get started, you’ll need an Apple ID to sign up for the News Publisher web app. If you also want to (and do) monetize your content, you’ll need to enable iTunes to connect to your Developer ID.
Apple News for Publishers – A step-by-step guide
1. Log in
2. Upload a logo
The dimensions of the logo should be as follows:
The logo may only contain text (no images).
The file type must be PNG.
The logo must be horizontal and in one line only – no stacked text.
The area around the text must be clipped or trimmed to remove extra space (padding is applied automatically).
Color and transparency
Use full color.
Use a transparent background (no fill). In some views, a mask is applied.
Text positioned against the color should be transparent.
The outlined text should be transparent (no color fill).
Height: at least 256 pixels
Width: at least 256 pixels; Maximum 2560 pixels (for logos with maximum width a certain scaling occurs)
Aspect ratio: maximum 10: 1
File size: 2 MB maximum
Do not include any of the following elements in your logo:
Copyright or trademark symbols
Advertising text or URLs
White text against transparency
Examples of the implementation of the logo specifications
If necessary, scale your logo to the desired height.
If necessary, scale your logo to the recommended width.
Place a logo mark next to the text, not above or below it.
Signs in a logo brand should be transparent.
If possible, shorten or otherwise shorten long logo text.
What to avoid
Avoid using a solid background color. In some views, a mask is applied to your logo, and a solid background does not produce good results.
Avoid wide logos that may be difficult to read when you zoom out.
Avoid stacked logos that may be difficult to read when you zoom out.
Avoid using a color fill in characters or shapes within logo marks. Text and shapes positioned on other elements or colors should be transparent.
Avoid color fills in outlined text. A filled outline does not produce good results when applying a mask. The outlined text should be transparent.
3. Choose how you want to publish
You can choose between an RSS feed and an Apple-style publication.
4. After approval
Choose a method for creating articles.
5. Send the sample content
Select some of the articles that represent your content and send them to Apple for approval.
There are two ways to submit content:
About a CMS: A complete guide to connecting your CMS to Apple News.
Create an article directly in News Publisher. Also for this Apple has created a complete guide.
6. Publish articles
Articles will be posted online shortly after publication.
7. Start with monetization
You can run without ads, but you can also earn money with App iAd.
Betting on the apple tree
I do not have to tell you that Apple News can not be your only mobile monetization tool. It can be one of them if Apple manages to forward it to its (mostly) obedient users. With strong competition in delivering mobile content, Apple News has a hard time trying to attract publishers and readers alike.