partnering agreement sample
Developing and implementing a strategic alliance is a proven and effective way to grow your business, especially if you have limited resources. When realizing the value of a strategic alliance, the element of implementation is always the challenge.
The successful development and implementation of an alliance requires both art and science. Excellent communication requires both. Communication challenges, in my opinion, form the core of most failed alliances. The following tips will help you to significantly improve your alliance communication and increase your chances of success.
Ten tips for the success of an alliance
1. Behave to your alliance partner the way you want to behave towards you. The basic idea in the biblical golden rule. It works out!
2. It is more important to be alright and to be more than insist on being right. Concentration on accomplishing tasks in their relationships and conflicts is reduced.
3. Make bank deposits before trying to make a withdrawal. Bring some skin into play before trying to get something.
4. Periodically update the relationship value with your alliance partner. This is the proverbial fly on the wall. The more you know the truth, the better you can take effective action.
5. Know what your partner needs. Like anything else in the world, you can create value for your alliance partner. You can only make bank deposits in a relationship.
6. Understand what you expect from your relationship and what you are willing to give us. You only get what you need when you know what you need.
7. Be dedicated, always show your trust and your passion for your alliance. Monitor your employees, suppliers and customers. Showing the fear of the success of an alliance is like raw meat to sharks. Do not do it.
8. Do more for your alliance than you promised, and exceed your expectations. This is the “Lagniappe” effect that gives a little extra or something that was not expected. Be generous and I want to have a positive effect on your partner.
9. Solve conflicts immediately. By no means do you want that solid and disproportionately grow. Immediately deal with the unpleasant things and keep them under control.
10. You can not work with an organization or person who does not want to be a good partner. Try and get rid of the short end of the stick – in the worst case scenario your business could be mortally wounded. Choose your partners well and you will be rewarded.
Unbelievably Successful Alliance Relations Alliance Market Penetration
As the idea of strategic alliances has developed, the reasons for the development of these alliances have shifted significantly in the last 20 years. In the late 1980s, the focus was on manufacturing and R & D alliances. Today, co-marketing alliances seem to be the focus.
The Association of Strategic Alliance Professionals recently published its management study on the second state of the 2007 Alliance. Its survey was conducted internationally and participants came from a variety of sectors, including information technology, pharmaceuticals, biotechnology, chemistry, manufacturing, software, financial services and the public and various other sectors ,
In fact, 48% of respondents said they entered into co-marketing alliances, while only 14% used research alliances. 13% used them for sales alliances and co-production alliances rated only 10%.
There are a number of additional tools available. Alliance Quiz, Pattern Partnership Agreements, the first chapter of my book, Strategic Alliance Development, and many other useful tools
Ed Rigsbee, CSP, has often been referred to as the Renaissance man for more than two decades. It helps business people and organizations of all sizes expand their market through intelligent alliance relationships. He is founder and managing director of a charitable non-profit organization. He regularly publishes articles and blogs for personal relationship development. He manages a Facebook group; Relationship Glue and a Linkedin Group; Member ROI for associations and companies.
Ed was an associate professor at two California universities and author of Developing Strategic Alliances, PartnerShift-How to Profit from the Partnering Trend, and The Art of Partnering. He has more than 1,500 paper-based articles to his credit, and is a regular keynote speaker at corporate and business association conferences teaching North America access to Collaborative Advantage.
He shares his company member value process worldwide with trade associations and professional societies – the foundation for recruitment and customer loyalty campaigns.
Ed has been a professional member of the National Speakers Association since 1988 and was awarded the prestigious Certified Speaking Professional award in 2000. He is also a member of the American Society of Association Executives.